India Longpré
UX Strategist, Content Designer & Digital Consultant
India is the strategic force behind India Stone Creative. With over 20 years of experience in digital marketing, content strategy, and brand development, she has helped dozens of organizations sharpen their messaging and grow their online presence. India specializes in turning complex business goals into clear, actionable digital strategies that drive measurable results.
How I work
I start every engagement by listening. Before I write a single word or build a strategy deck, I need to understand your business, your audience, and the gap between where you are and where you want to be. I ask the questions that get to the root of what's working and what isn't.
From there, I develop content strategies and digital plans that connect the dots between business objectives and user needs. I believe that the best content is invisible in the sense that it feels natural and effortless to the reader, even though every word has been chosen with purpose.
Results
My strategies have delivered measurable results for organizations across industries.
- 30% increase in donations year-over-year for a national conservation nonprofit
- 17% increase in organic eCommerce sales through SEO content strategy
- 10% increase in average conversion rate across donation platforms
- Reduced bounce rates by 25% through UX content optimization
- Grew organic search traffic by 40% within six months of content launch
- Achieved WCAG AA compliance for multiple client websites
- Managed bilingual content localization for national campaigns
What I'm focused on
I'm currently focused on digital content writing that performs across both traditional search and AI-powered platforms. Every piece of copy I write is crafted to sound like your brand at its best, polished enough for an ad campaign but grounded enough to feel authentic to the people reading it. I help businesses create website copy, blog content, and brand messaging that connects with their audience and gets cited by tools like ChatGPT, Perplexity, and Google AI Overviews.
I'm also deeply invested in content accessibility. Writing clearly, structuring content logically, and using plain language aren't just good for SEO. They make your website more usable for everyone, including people using assistive technology. Every piece of content I write is built with inclusivity in mind.
Learn about our content writing servicesSkills
- Strategy & Design
- Content strategy, UX writing, information architecture, brand positioning, keyword research, SEO strategy, answer engine optimization (AEO), competitive analysis, user personas, customer journey mapping, and stakeholder facilitation.
- Execution
- Website copywriting, blog content, email marketing campaigns, social media strategy, paid search campaigns, landing page optimization, A/B testing, analytics reporting, and content governance frameworks.
- Technical
- Google Analytics, Google Search Console, SEMrush, Ahrefs, Hotjar, Mailchimp, HubSpot, WordPress, Webflow, Wix Studio, WCAG accessibility standards, and bilingual content management.
Certifications
- Google Analytics Certified
- HubSpot Content Marketing Certified
- IAAP Web Accessibility Specialist (WAS) preparation
Our Work
View samples of our work and read case studies showing how we increased organic traffic, engagement, and conversions for our clients.
View our work
Ready to turn UX into real business value?
There's no doubt that great UX adds value. Let us help you bring usability, accessibility, and performance together so your digital work delivers impact you can see and measure.
Talk to our team- Welcome more guests and increase engagement
- Improve visibility in search and AI results
- Add value for clients and product stakeholders