Website Accessibility Services in Manitoba

Frequently Asked Questions

What is the Accessibility for Manitobans Act (AMA)?

The Accessibility for Manitobans Act was enacted in December 2013 to identify and remove barriers that prevent people with disabilities from fully participating in Manitoba society. It covers five key areas: customer service, employment, information and communications, transportation, and the design of public spaces.

Who must comply with the AMA?

Most public, private, and non-profit organizations operating in Manitoba must comply with the AMA and its associated standards. This includes maintaining accessible websites and digital content. As of May 1, 2025, all businesses with at least one employee must meet the Accessible Information and Communication Standard Regulation.

Does the AMA require WCAG compliance for websites?

Yes. Under the Accessible Information and Communication Standard Regulation, web content that is new or required to access goods and services must meet or exceed WCAG 2.1 Level AA standards. This also applies to new or significantly updated web applications.

What are common accessibility issues that cause AMA violations?

Common issues include missing alt text on images, absent video captions, poor keyboard accessibility, insufficient text contrast, missing form labels, and inaccessible document formats. These barriers prevent people who use assistive technologies from accessing your content effectively.

Are there exceptions to WCAG compliance under the AMA?

Limited exceptions apply when compliance is technically impossible, the required technology is not readily available, compliance would create undue hardship for the organization, or the organization does not have direct control over the web content in question.

Are grants available to help with accessibility in Manitoba?

Yes. The Manitoba Accessibility Fund provides grants of up to $50,000 for projects that remove barriers to participation for people with disabilities. This funding can be used for website accessibility improvements, assistive technology, and accessibility training.

What are the compliance deadlines under the AMA?

The Customer Service Standard required compliance by November 2015. The Employment Standard came into effect in May 2019. The Information and Communication Standard became enforceable for public sector organizations in May 2022, and for private businesses and non-profits on May 1, 2025. Organizations must prepare for their next compliance report by December 31, 2026.

What happens if an organization does not comply with the AMA?

Compliance is monitored through random reviews and sector-specific inspections. While enforcement under the AMA is considered a last resort, organizations found to be non-compliant may face administrative penalties. The reputational cost of non-compliance can also be significant, particularly for organizations that serve vulnerable populations.

How does the Accessible Information and Communication Standard apply to websites?

New or significantly refreshed websites must conform to WCAG 2.1 Level AA. Organizations must also make documents available in accessible or alternate formats upon request and provide accessibility training to employees who create or manage digital content.

What role does the Accessibility Advisory Council play?

The Accessibility Advisory Council recommends accessibility standards to the responsible minister, who determines implementation after a public review period. The council includes committees focused on standards across the five areas covered by the AMA, ensuring that standards reflect the needs of Manitobans with disabilities.